analysis

Analysis of ad’s

Tomy Thomas train

 Male voiceover
 Rapid zooms
 Cheery music
 Most of the footage is of the toys
 Limited shots of child
 Over view of toys at the end
 Panning shots
 Familiar characters

Spiderman

 Familiar characters
 Upbeat music
 Male Voiceover
 Gradual zooms
 Comic text appearance
 Overview of toys at the end

Female Adverts
My little pony

 Female singing
 Female children
 Zooms
 Pans
 Animation
 Softer music
 Over view of toys

Barbie Ad

 Upbeat music
 Familiar characters
 Female voiceover
 Girls used in ad

Neutral Ads
Moon Sand

 Male voiceover
 Comic text
 Jolly music
 Males and females used
 Over view of toys
 Mid shots
 Close ups
 Zooms


Leapfrog Big book ad

 Male voiceover
 Familiar characters
 Close up mid shots
 Comical music
 Comical text
 Girls and boys used

Neutral Ad's

Boys Adverts

Girls adverts

Baby Born ad

changed idea

childrens adverts - gender stereotypes in advertising to children

Children and Advertisment Websites

Date viewed: 21st April 2009

http://www.aber.ac.uk/media/Students/lmg9310.html

http://www.aber.ac.uk/media/Students/lmg9304.html

http://www.aber.ac.uk/media/Students/lmg9308.html

http://www.aber.ac.uk/media/Students/lmg9312.html

http://www.aber.ac.uk/media/Students/lmg9305.html

http://www.ftc.gov/os/2007/06/cabecolor.pdf

http://www.guardian.co.uk/actionaid/story/0,,2198251,00.html

http://www.asa.org.uk/NR/rdonlyres/8C69108C-16C1-4DE9-814F-F3BEBF2523F1/0/children_20050928.pdf

Children and the media - your initial idea

Not a good idea to try to prove a causal link between media texts and violent behaviour, because as you will find out, it is impossible to prove such a causal link. Behaviour is determined by many many factors and you cannot separate out one of the as the cause.

However, you COULD look at how violence operates within the narratives of media texts, and how children talk about video game violence. You could explore the areas they seem to be learning about through these violent representations. The films you have chosen, Bambi and the Lion King, make excellent examples of how actually violence is inserted into moral narratives for particular reasons.

You will need to ask about the focus group (children from your church) as soon as you can.
Sean