analysis

Analysis of ad’s

Tomy Thomas train

 Male voiceover
 Rapid zooms
 Cheery music
 Most of the footage is of the toys
 Limited shots of child
 Over view of toys at the end
 Panning shots
 Familiar characters

Spiderman

 Familiar characters
 Upbeat music
 Male Voiceover
 Gradual zooms
 Comic text appearance
 Overview of toys at the end

Female Adverts
My little pony

 Female singing
 Female children
 Zooms
 Pans
 Animation
 Softer music
 Over view of toys

Barbie Ad

 Upbeat music
 Familiar characters
 Female voiceover
 Girls used in ad

Neutral Ads
Moon Sand

 Male voiceover
 Comic text
 Jolly music
 Males and females used
 Over view of toys
 Mid shots
 Close ups
 Zooms


Leapfrog Big book ad

 Male voiceover
 Familiar characters
 Close up mid shots
 Comical music
 Comical text
 Girls and boys used

Neutral Ad's

Boys Adverts

Girls adverts

Baby Born ad

changed idea

childrens adverts - gender stereotypes in advertising to children